Leading the way
In this present age, the market place is dynamic and very competitive. Consumer taste, style and behaviour change very rapidly. A lot of companies understand the competitive nature of this market, hence the struggle for market share.
Your African Representative
At RDIC Africa, we share our clients’ philosophy and mission statements which assist us in crafting a winning strategy both on the short and long term basis. We assist companies grow their bottom line by offering sustainable Go to Market business strategy which ensures they out-perform the competition. We specialize in market intelligence, gathering information through a well distributed network of agents all around the West Africa sub-region. These agents are in direct contact with customer and are therefore well positioned to get feedback about a particular product and other specific competitive products.
Going to Work for You
Our strategic partnerships with local distribution and existing relationships with TOP CEO’s of Private and public enterprises put us in a strong position to offer the most effective solution to our clients.
Our primary focus is to assist our clients with accurate and clear cut strategy on how to enter and succeed in the market place.
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.
We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.